Increase Fuel Buyers’ Loyalty to Your Brand vs. Getting Into Price Wars
POSTED BY Mike Scharf ON August 29, 2017 IN Blog, Digital Transformation, E/CTRM, Gravitate
Today’s market for buying and selling refined products is highly competitive. Lots of wholesale marketers compete for sales to a limited number of buyers. Faced with a glut of choices, buyers tend to purchase based solely on who offers the lowest price at any given time. In this landscape, your success as a seller is …