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Case Study – Refined Products Wholesaler Reimagines Its Customer Engagement

Gravitate Portal Increases Sales Volume Among Existing Customers By Up to 40% 

One of the largest petroleum distributors in the Northeastern U.S. wanted to better engage customers online and upgrade its user experience throughout the sales process. To accomplish this objective, the company traded its several legacy customer portals for capSpire’s Gravitate solution

As part of the implementation, capSpire integrated Gravitate with current business applications enhanced the system architecture to support the company’s needs and customized the portal to align with the company’s branding. Not only did overall customer service improve, but customers were also empowered to access data in real time and to make better, faster sales decisions. By forging stronger connections with existing customers, the company significantly increased sales volume while eliminating the costs of maintaining multiple portals. For this client, Gravitate paid for itself within 12 months.